Copy of A brand with a purpose
ABOUT US
anyki is a new Swedish brand founded in 2022 by Fanny Bsenko, Filippa Granting and Maria Lindholm. All three of us are passionate about health and want to contribute to activating the younger generation. Movement should be fun and our training clothes are specially designed to fit all body types in a comfortable and stretchy material, while maintaining a high quality.
OUR DRIVING FORCES
We started anyki because no other training brand for children and young people had a serious focus on comfort . For a generation that is becoming increasingly sedentary, it is especially important to offer clothes that make it easy to be active in everyday life, but which are as comfortable during the training session as when watching a movie on the sofa.
We started anyki because no other training brand for children and young people had a serious focus on quality . V i wants to raise the ambitions in an industry that for far too long has focused on fast fashion over the long term and thinks that even growing children deserve high-quality clothes. Our stretchy materials mean the clothes can be used for a long time, and outgrown garments can be sent back to us for a reward under our Preloved Program (launching this spring).
We started anyki because no other training brand for children and young people had a serious focus on inclusivity . All bodies are different, and we think that's amazing. In today's society, however, we are constantly exposed to unattainable body and beauty ideals on social media, which can be extra tough as a young girl. The research shows that this can have a major negative impact on both mental health and identity development. For us, it is important to show that beauty can come in all colors and shapes, and give space to young people to express their unique personality through our clothes.
We started anyki because no other training brand for children and young people had a serious focus on sustainability . We work hard to minimize our environmental impact at all stages of our value chain. For example, we produce in Europe, use sustainable fabrics and offer our customers the opportunity to recycle or resell used clothes within the framework of our Preloved Program (launching this spring). We hope you will love and appreciate anyki as much as we do.
If you are curious to follow our journey and get to know us better, follow us on Instagram @anykiactive
With love,
Fanny, Filippa & Maria